CST Announces Partnership with Team Toyota of Baton Rouge

Thursday, July 9th, 2009      Email Print

NEW ORLEANS – Cox Sports Television (CST) announced today that the 24‐hour regional sports network has entered into a sponsorship agreement with the Team Automotive Group of Baton Rouge. The agreement will give the automotive group exposure throughout CST’s number of platforms.

“Team Toyota is a perfect fit for sponsorship with CST and it makes perfect sense that we now have a relationship,” said CST Director of Sales John Barranco. “We are pleased to have Team Toyota as one of the rapidly expanding base of sponsors on CST.”

Preston Petersen, General Manager of the Team Automotive Group in Baton Rouge, looks forward to a positive relationship with CST.

“The Team Automotive Group is very excited about the opportunity to join forces with CST and its outstanding coverage of LSU Athletics. In Baton Rouge and South Louisiana, LSU athletics is such a big part of the culture and everyday way of life for so many people, and is something we’ve supported for years in Baton Rouge; with so many live and tape‐delayed events from baseball and basketball games to full replays of every Tiger football game, Cox Sports Television is this area’s leader in LSU coverage. Advertising with Cox Sports gives us another avenue to reach our customer base as they follow their beloved Tigers’ drive to success on CST.”

Team Toyota spokesman Victor Howell completes the connection between CST and the auto giant. Howell hosts numerous shows for CST, including CST Tonight! every Saturday at 10:00pm.

# # # #

About Cox Sports Television

The New Orleans‐based sports network launched on October 28, 2002 in front of 450,000 Louisiana viewers. CST has grown over 400% to nearly 2 million in the five years since launch, making it one of the fastest growing regional sports networks in the south. CST is currently carried on cable systems in Texas, Arkansas, Louisiana, Georgia, Florida, Mississippi and Virginia and is available to Dish Network subscribers (Channel 421) in the Baton Rouge and New Orleans markets. CST is owned and operated by Cox Communications Louisiana, LLC. Initially targeted to be a Louisiana sports network, CST has secured collegiate, professional and high school events that have expanded the networks reach throughout the south. For more information about CST, please visit our website at http://www.coxsportstv.com.

About Team Automotive Group

The TEAM AUTOMOTIVE GROUP, consisting of Team Toyota, Team Honda, Team Honda South, and the Team Collision Center, has been serving Baton Rouge and South Louisiana for over 35 years. We offer the most complete line of fuel efficient vehicles on the road today – from the industry leading Toyota Prius, to the Yaris, Corolla, Camry and Camry Hybrid... as well as the Insight – the latest Hybrid from Honda – along with the Fit, Accord, Civic and Civic Hybrid. In fact, Edmunds.com this year named the 2009 Civic the “best overall automotive value.”

The TEAM AUTOMOTIVE GROUP offers a full line of technical and mechanical services, with over 75 service bays led my certified master technicians. In a business and industry where customer service ranks as the #1 priority, the Team Automotive Group has received 16 President’s Awards – the highest honor a dealership can receive – recognizing the best of the best for overall customer satisfaction, sales, and service.

Team Toyota is located at 1788 O’Neal Lane, at the intersection of I‐12 and O’Neal Lane in Baton Rouge. Call (225) 273‐5880 or log on to http://www.team‐toyota.com. Team Honda is located at 6363 Siegen Lane in Baton Rouge. Call (225) 298‐4100 or log on to http://www.teamhonda.com. Team Honda South is located at 12090 Airline Highway in Baton Rouge. Call (225) 751‐9105. The Team Collision Center is located at 5466 Telesmar Avenue in Baton Rouge. Call (225) 298‐3310 or log on to http://www.team‐collision.com.