CST AND PICCADILLY TEAM UP FOR TEXT CAMPAIGN

Monday, November 23rd, 2009      Email Print

NEW ORLEANS – Cox Sports Television (CST) and Piccadilly Restaurants have joined forces on a text messaging ad campaign, as announced today by the 24-hour regional sports network.

The campaign offers viewers the opportunity to win a $250 gift card from Piccadilly to cater a “Big Game Party” for 10 people catered by their nearest Piccadilly. In advance of all the college bowl games and even the National Football League postseason games, Piccadilly is conducting a sweepstakes via text messaging to award this prize to one lucky winner.

CST viewers are encouraged to text “DILLY” to 269411 to enter to win. A winner will be selected on December 22, 2009 and awarded the gift card, which can be used for any event they wish to be catered. Text message advertising will provide Piccadilly another platform to communicate with its customers and broadcast special offers.

“We are very excited to have this union with Piccadilly,” said CST Director of Sales John Barranco.  “We are looking forward to making it a great partnership.”

"Piccadilly is excited to partner with Cox Sports on our first ever mobile competition," said Piccadilly VP of Marketing Angele Anson. "This is a fun new concept for Piccadilly and we look forward to celebrating with our winners."

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About Cox Sports Television
The New Orleans-based sports network launched on October 28, 2002 in front of 450,000 Louisiana viewers. CST has grown over 400% to nearly 2 million in the seven years since launch, making it one of the fastest growing regional sports networks in the south. CST is currently carried on cable systems in Texas, Arkansas, Louisiana, Georgia, Florida, Mississippi and Virginia and is available to Dish Network subscribers (Channel 421) in the Baton Rouge and New Orleans markets. CST is owned and operated by Cox Communications Louisiana, LLC. Initially targeted to be a Louisiana sports network, CST has secured collegiate, professional and high school events that have expanded the networks reach throughout the south. For more information about CST, please visit our website at http://www.coxsportstv.com.

About Piccadilly
Headquartered in Baton Rouge, Louisiana, Piccadilly Restaurants, LLC has been serving Louisiana families since 1944. Currently, Piccadilly operates approximately 120 food service operations with more than 4,500 team members primarily located in the Southeastern United States. For more information please visit the company Web site at http://www.piccadilly.com.