Cox Signs Five-Year Partnership Extension with LSU Sports Properties

Monday, September 14th, 2009      Email Print

Communications leader reaffirms support for Tigers

Photo courtesy LSU Media Relations (Les Miles, Jacqui Vines, Rod Mickler)

BATON ROUGE, LA – Cox Communications has signed a five-year extension to its sponsorship agreement with LSU Sports Properties. The extension, which lasts through the summer of 2015, retains Cox’s right as the “Official Communications Partner of LSU Athletics.” The original agreement, signed in 2005, made Cox Communications the first corporate member of Team LSU—the highest level of support for LSU Athletics.

“The partnership between LSU and Cox remains one of the most creative and comprehensive in all of college athletics,” said Joe Alleva, vice chancellor and director of Athletics for LSU. “Cox shares the passion for LSU that lives across Louisiana. Our partnership with CST will help continue the winning tradition of LSU athletics for many years to come.”

“Cox’s partnership with LSU has been a win-win-win for Cox, LSU and our state,” said Jacqui Vines, senior vice president and general manager of Cox Louisiana. “Through Cox’s ten year partnership with TAF, and CST’s five year agreement with LSU Sports Properties, we have been a proud member of Team LSU. It remains our goal to provide our customers with the best programming, including local sports programming. The team of CST and LSU Athletics is one way we are fulfilling this important goal for our customers and the communities we serve.”

As part of the sponsorship agreement, Cox will retain premium signage in all LSU athletic facilities; radio, television, Internet and game program advertising; game sponsorship benefits, tickets and hospitality access for sporting events, and use of the Team LSU mark for advertising and promotions. Additionally, CST will continue to televise a minimum of 50 LSU events on an annual basis and retain its status as the “Exclusive Regional Sports Network Home of the LSU Tigers”.

Cox and LSU created new terms for the partnership including creation of an LSU all-access show featuring coaches and sports events coverage. The new extension also allows CST to expand its scheduled coverage of LSU Baseball.


About Cox Communications
Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and wireless services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves 6.2 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers and Cox Media is a full-service provider of national and local cable spot and new media advertising. Cox Communications wholly owns and operates Travel Channel. Cox is known for pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at http://www.cox.com.  

About Cox Louisiana
Cox Louisiana employs nearly 1,800 people with an annual payroll of over $77 million. In this region, Cox serves over 500,000 customers with voice, video and data products in the 17 parishes of Acadia, Ascension, East Baton Rouge, East Feliciana, Iberia, Iberville, Jefferson, Lafayette, Livingston, Orleans, St. Bernard, St. Charles, St. James, St. Martin, St. Mary, Vermilion and West Baton Rouge. Information about the products and services offered in the combined Louisiana markets can be found at http://www.cox.com.

About Cox Sports Television
The New Orleans-based sports network is one of the fastest growing regional sports networks in the south. CST is currently carried on cable systems in Texas, Arkansas, Louisiana, Georgia, Florida, Mississippi and Virginia and is available to Dish Network subscribers in the Baton Rouge and New Orleans markets. CST is owned and operated by Cox Communications Louisiana, LLC. Initially targeted to be a Louisiana sports network, CST has secured collegiate, professional and high school events that have expanded the networks reach throughout the south. For more information about CST visit http://www.coxsportstv.com.

About LSU Sports Properties
LSU Sports Properties is the exclusive marketing and multimedia rights partner of LSU Athletics and manages all corporate sponsorship opportunities surrounding the Tigers, including on-premise signage, TV, radio, print, Internet, game sponsorships, premium hospitality, event marketing and promotions. LSU Sports Properties is a division of CBS Collegiate Sports Properties.